Black and white portrait of Jarrod Lim with short dark hair, wearing a collared shirt, smiling slightly.

About Jarrod Lim Design

Excerpt from Esquire Magazine interview with Jarrod Lim :

Lim, like most artists, is his work. Clean, purposeful, yet riddled with feeling. “Function must exist, but people still need to connect with the product in a more emotional way,”he says. With his own furniture and inexpensive wooden handicrafts, Lim proves that he’s a versatile designer, one who’s able to design both for the more affluent consumer like those that patronise Royal Selangor, and for the average, slightly design-concerned, twenty- something couple. Even Lim’s process mirrors life’s trials. “There’s a lot of research at the start. Seeing what’s possible, what the material is like,” he says. “Then I sketch, and I sketch a lot. I make models. I make models to realise size, to see what works and what doesn’t. It’s just a lot of testing.” And it shows.

… it is obvious that Lim’s work cannot exist without fully realising the balancing act that comes with being a designer. It is a balancing act that has probably existed within him since birth, within the marriage of cultures, half-Singaporean, half-Australian, the ever-blurring line of East meets West. “I think that’s the role of the designer—to balance the purely aesthetic with the technical, to try and find a good medium to input all the different aspects of the company, the material, the processing, the end-users’ desires, the price, the everything,” he adds.

  • Liauw, Francesca, The Embodiment. Esquire Magazine. Singapore